Marketing strategy : creation of own brand and market launch

The project involves the filing of a trademark brand, the creation of an innovative and emotional concept, the study and creation of a line of highly performing skin care cosmetic products, with product efficacy tests in support and certifications for packaging. The positioning of own brand products will be medium-high, giving the Company the opportunity to enter an international market with high margins.

For this cosmetic project, a collaboration was signed with the digital publishing agency “The Blonde Salad” founded by Chiara Ferragni.

Furthermore, the Company envisages the preparation of a promotional-advertising media editorial plan on social channels dedicated to the brand and collaboration with well-known influencers to complete the dissemination of the launch.